Privacy and Cookie Policy

Privacy and Cookie Policy

Effective Date: December 19, 2025

Last Updated: December 19, 2025

Welcome to Wayfarer Marketing. Your privacy matters to us. This Privacy and Cookie Policy explains what information we collect, how we use it and how you can control your data when you visit our website or interact with our services.

If you have questions after reading this, just contact us using the details at the end.

1. Who We Are

Wayfarer Marketing (“we,” “us,” “our”) is a marketing consulting firm based in Savannah, Georgia, United States. We provide marketing guidance and support to businesses locally and around the world.

This policy applies to visitors to our website and users of our services.

2. Information We Collect

We collect personal information in two ways:

a. Information You Provide Directly

When you interact with our site or services, you may voluntarily provide:

• Your name
• Email address
• Phone number
• Business name and role
• Other information submitted through contact forms, newsletter sign-ups or service inquiries

b. Information Collected Automatically

We use cookies and similar technologies to collect data when you visit our website. This can include:

• IP address
• Browser type
• Device type
• Pages viewed and session duration
• Interaction patterns

This helps us understand how people use our site and how we can improve it.

3. Cookies and Tracking Technologies

We use cookies and similar tools for several purposes:

Types of Cookies We Use

1. Essential Cookies: Necessary for basic site function, such as navigation or security
2. Analytics Cookies: Collect data to help us understand how the site is used, for example Google Analytics
3. Marketing & Advertising Cookies: Help us measure and improve our online marketing efforts

We do not place non-essential cookies unless you consent via our cookie banner and settings. You can always manage or update your preferences through the cookie settings interface.

Third-Party Tools

We may use third-party services such as:

• Google Analytics to understand website traffic and engagement patterns
• Google Search Console to monitor and improve site performance in search results
• Social media pixels to measure campaign performance and help us understand how our marketing resonates
• These tools may set their own cookies or identifiers. We disclose this so you can decide what you consent to.

4. How We Use Collected Information

We use your information to:

• Respond to inquiries or service requests
• Personalize your experience on our site
• Operate and improve our website and services
• Send newsletters or updates, if you opt in
• Understand usage trends and analytics
• Comply with legal obligations

We do not sell your personal information to third parties.

5. Legal Basis for Processing (If GDPR Applies)

Where applicable, we process personal data under one or more lawful bases, including:

• Consent, such as cookie preferences
• Contract performance, such as providing requested services
• Legitimate interests, such as improving our website and services

6. Data Sharing & Third Parties

We may share your personal data with:

• Trusted service providers, such as website hosting or email platforms
• Legal or regulatory authorities when required by law
• Third parties in connection with a business transaction, for example a merger, if applicable

Service providers are only permitted to use your data for their support services.

7. Your Choices & Rights

Depending on where you live, you may have certain rights regarding your data.

You May:

• Access what information we hold about you
• Request correction or deletion of your personal information
• Opt out of marketing communications
• Withdraw consent for cookies or tracking

To exercise these rights, contact us using the details below. We respond to requests in accordance with applicable law.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined here or as required by law. Once data is no longer needed, we securely delete it.

9. Security

We take reasonable measures to protect your data from unauthorized access or misuse. Although no system can be completely secure, we use appropriate safeguards such as encryption and access controls.

10. Children’s Privacy

Our services and website are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us so we can remove it.

11. International Transfers

Your data may be transferred to and stored in the United States or other countries where we or our service providers operate. By using our services, you consent to this.

12. Changes to This Policy

We may update this policy from time to time. We will revise the “Last Updated” date at the top of this policy. When changes are significant, we will provide notice on our website.

13. Contact Us

If you have any questions, requests or concerns about this policy or your data, please contact us:

Wayfarer Marketing
Email: [email protected]
Phone: 912.509.0508
Address: PO Box 8741, Savannah, Georgia, USA, 31412